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Friday, 9 March 2018

HGStreet: India's First Sneaker & Street Culture Festival

#HGStreet: India's First Sneaker & Street Culture Festival - 1 day Multi-Warehouse Takeover & Block Party. Date: 18th March City: Delhi Venue: Dhanmill Compound Tickets: 22nd Feb on Insider Believe The Hype: 14 HOURS | 8 WAREHOUSES | 4 PARTIES | 22 ARTISTS | 15 SPEAKERS | 20+ BRANDS | 2 PHOTO EXHIBITIONS | 3 ART SHOWS | 3 FASHION SHOWS & MORE HGStreet by Homegrown is a definitive new sneaker and street culture lifestyle festival that’s bringing together the best of local and international sneaker culture, hip-hop lifestyle, streetwear fashion, street art, skateboarding, music, food and straight up creativity and innovation. In our first edition, a massive multi-warehouse takeover in the heart of Delhi, we’re pulling all stops to create a gateway—for the world into the motherland; and the motherland into the world. Everybody is welcome. With #HGStreet, we’re creating a space for all people of all backgrounds who wear their hustle on their sleeves, to call home. A place where your authenticity and originality can stand up and be counted amongst the icons who represent this brave new world best. Think a no-holds barred display of sneaker culture, homegrown streetwear label showcases, fashion shows in alleyways, custom painted skate ramps, cutting-edge brand labs, live art and installations, rapper hunt contests, breakdance battles, film and documentary screenings, the best musical talent (local and international) puppeteering exclusive after-parties and the fashion-forward faces of the future. This is no accidental mecca of all things up-and-coming, local, and street. This is a full-blown celebration of every Indian sub-culture that’s dared to keep things fresh. Shimmy in the new era with us. || Who You’ll Meet || The faces of the future. Think pioneers of our underground subcultures, leading local and international artists, musicians, designers, filmmakers, photographers, lifestyle influencers, young thought leaders and more. -OG BRAND LABS & COLLABORATIONS - adidas Puma Saavn Absolut Jameson Beefeater More TBA+ - HOMEGROWN LABEL POP UPS - Capsul BOBO Vardi by Delhiwear Nixon Bui Haul Apparel RAD Strey Clothing More TBA+ - SPEAKERS & SHOWCASES - Futura | Living legend of the graffiti movement Brock Cardiner | Director of Content Strategy - Highsnobiety Yassine Saidi | Head of Puma Select Badshah | Rapper Hussain Moloobhoy & Rajat Malhotra | Founders of Sole DXB Benny Kusk | Founder of Le Fix Jamil GS | Photographer Bhavisha Dave & Meenakshi Singh | Co-Founders- Capsul Mo Joshi | Azadi Records Sumit Roy | Artist Nehal Joshi | Artist More TBA+ - PERFORMANCES BY - DJ Neil Armstrong Natasha Diggs Prabhdeep Rajakumari DJ Mocity Zokhuma Strange Movements A/V Set ( Spryk x BigFat ) Tarqeeb Oceantied Rafiki More TBA+ || What To Expect || --Sneaker Pimps Powered by PUMA-- The world’s largest and oldest traveling sneaker exhibit makes its stop in India for the first time ever, partnering with PUMA to celebrate 50 years of the iconic Puma Suede featuring 500+ rare, vintage, and limited edition sneakers. Presenting living legend of the graffiti movement and OG street artist, illustrator, sculptor and culture creator 'Futura'; Yassine Saidi, PUMA’s Head of Select - the man behind the mega co-creations like Fenty PUMA by Rihanna, ‘Run The Streets’ by The Weeknd and Big Sean; and Jay Z’s tour DJ from 2008 – 2010 - DJ Neil Armstrong. --BRAND LABS-- Leading sneaker brand showcases from adidas to Puma. Drops, cops, interactive experiences, super fresh collaborations, exclusive after parties and much, much more. --PANELS & TALKS-- Straight up conversations around sneaker x street culture, by and for the people who represent it best. From leading global streetwear platforms, media brands like Highsnobiety and labels to local designers and regional hip-hop icons like BADSHAH, we’ve got you covered through and through. --POP-UP SHOPS-- Capsule collections, pre-orders, limited edition clothing x sneaker designs by homegrown streetwear labels and sneaker stores + pop-ups by global streetwear brands. Believe the hype. --PHOTO EXHIBITIONS-- Visual explorations of the origins and re-imaginations of sneaker culture the world over. Featuring the early days of hip-hop culture by Jamil GS's American Royalty series featuring Jayz's first press shot to studio sessions with Outkast and more. --PARTIES & AFTER-- 4 after-parties | 5 stages | 20+ Artists with 14 Hours of simultaneous programming ranging from hip-hop, grime, house and techno to everything in between, featuring local hip hop icons x selectors like Mohammed Abood, Prabh Deep, Raja Kumari to the touring DJ of Erykah Badu- Natasha Diggs & more TBA. It’s a brave new world. --FASHION SHOWS-- Showcasing the freshest regional and international sneaker x streetwear designs on the fashion-forward faces of the future. Street-cast ‘models’ in the alleyways of HGStreet. --FILM SCREENINGS-- Riveting, provocative documentaries—global and local—with fresh perspectives on fashion, music and alternative lifestyles. ----- || What You’ll Do || Cop, shop, drop, interact, inspire, be inspired, kick back, kick up, kick out. || Who We Are || Homegrown is a contemporary youth culture and lifestyle platform powered by a digital publication, creative agency and an event company. Over time, it has dug its heels deep and stood steady as trailblazers in presenting India's dynamic youth culture with authenticity; dismantling cultural agendas to create a space that is nonlinear and unshackled from stereotypes both online and offline. Represented and read by those who cannot be defined or confined, it is fast becoming one of the most influential media companies in the country—always at the frontline of creating, curating and cultivating change. Over the years, we’ve played a key role in documenting and building sneaker and street culture in the country via our journalism, events, campaigns and brand collaborations. We’ve learned the hard way that if you want to see something grow, find a little patch and make it fertile. That's why we're here with #HGStreet. #HGStreet | Homegrown | HomegrownEvents | adidas Originals | PUMA | Saavn | Absolut | Highsnobiety | Sole DXB |

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